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Setting outbound

Setter IA: encontrar a la persona adecuada, cualificar y reservar la primera reunión

El setter de anicall.io solo llama a contactos con una base de contacto documentada, se identifica como IA en el saludo, pregunta abiertamente en recepción por la persona responsable y reserva primeras reuniones cualificadas en tu calendario.

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Actualizado: noviembre de 2026

Outbound honesto

El proceso con recepción

El setter de anicall.io pregunta abiertamente en recepción por la persona responsable, da un motivo honesto y deja de llamar a una empresa tras dos rechazos de recepción.

  1. Preguntar por la persona

    El agente se presenta con el nombre de tu empresa y pregunta por la persona responsable – sin pitch en recepción.

  2. Motivo honesto

    Da el verdadero motivo de la llamada. Sin citas inventadas ni falsas relaciones.

  3. Recomendación, extensión o hora de devolución

    Si la persona no está, el agente consigue una recomendación, la extensión directa o una hora para volver a llamar.

  4. Dos rechazos y se acabó

    Si recepción rechaza dos veces (configurable), anicall deja de llamar a esa empresa.

  5. Decision-maker reached: qualify and book

    Only once the right person is on the line does the agent briefly present your offer, check your criteria and book the first meeting.

Aviso de IA en cada saludo

Desde el 2 de agosto de 2026 se aplica el art. 50 de la AI Act de la UE: el agente se identifica como asistente IA en el saludo, lo confirma si se le pregunta y transfiere a una persona si se le pide.

Semáforo de leads

Solo se llama con base de contacto: consentimiento, solicitud, petición de devolución de llamada o cliente existente. Interés legítimo solo con un motivo documentado – y solo si lo activas para la campaña.

Aprobación por una persona

Las listas de llamadas que llegan por API o CRM solo arrancan cuando una persona las aprueba en el panel o por API.

Aviso: la publicidad telefónica está regulada por ley (en Alemania, p. ej., el § 7 UWG). El semáforo de leads te ayuda, pero tú sigues siendo responsable del cumplimiento en tu mercado.

Lead traffic light: who may be called

Every contact needs a contact basis – without a documented reason, anicall does not start a call.

Green: consent

The contact has explicitly agreed to be called.

Green: inquiry

The contact reached out first, e.g. through your form.

Green: callback request

The contact asked to be called back.

Green: existing customer

There is an existing customer relationship.

Yellow: legitimate interest

Only with a documented reason and only if you explicitly enable it for the campaign.

Red: no basis

No call. If someone objects, the contact is blocked account-wide (lead.dnc event).

AI disclosure per Art. 50 AI Act

Since 2 August 2026, people must be told when they are talking to an AI – anicall agents say so in every greeting.

In the greeting

The agent introduces itself with your company name and calls itself a digital assistant.

When asked

If the other person asks, the agent honestly confirms it is an AI – it never denies it.

A human on request

On request, the agent transfers or offers a callback by your team.

Approval gate for call lists

Call lists coming from the API, a CRM or MCP only start after a human approves them.

Create a job

A system creates a dial job with leads and their contact basis.

Notify

anicall sends the dial_job.approval_required event.

Approve

A human reviews the list and approves it in the dashboard or via API.

Pause any time

Running jobs can be paused.

Campaign features

Campaigns only run within your calling windows, with limited retries and an account-wide do-not-call list.

Calling windows

Weekdays and hours per campaign, default Mon–Fri 9 am–5 pm.

Limited attempts

Up to 6 attempts per lead, default is 3.

Reach status

Decision-maker reached, referral obtained, callback time set or blocked by front desk – evaluated per call.

Answering machine detection

The agent detects voicemail and schedules the next attempt.

Do-not-call list

Objections apply account-wide across all campaigns.

Handoff to the closer

Qualified leads can be handed to a closer agent automatically.

Preguntas frecuentes

Does the AI setter bypass gatekeepers?

No. The setter openly asks the front desk for the responsible person and states the real reason. It secures a referral, direct line or callback time; after two rejections by the front desk (configurable), anicall stops calling the company.

Does the setter have to disclose that it is an AI?

Yes. Art. 50 AI Act applies since 2 August 2026. The agent calls itself a digital assistant in the greeting, confirms it when asked and transfers to a human on request.

Am I allowed to cold call?

That depends on your market. In Germany, § 7 UWG requires prior express consent for consumers and at least presumed consent for businesses. The lead traffic light helps you, but you remain responsible for lawfulness.

How do leads get into a campaign?

Via CSV import in the dashboard, from anilead.io or aniCRM, or through API v2 as a dial job. Every lead needs a contact basis; jobs from the API and CRMs additionally require human approval.

Lanza tu primera campaña honesta

Importa leads, define la base de contacto, aprueba la campaña – el setter hace el resto.