AI 세터: 담당자를 찾고, 짧게 확인하고, 첫 미팅을 잡아요
anicall.io의 세터 에이전트는 기록된 연락 근거가 있는 연락처에만 전화하고, 인사할 때 AI임을 밝히며, 안내 데스크에 담당자를 솔직하게 묻고, 자격을 갖춘 첫 미팅을 바로 캘린더에 잡아요.
업데이트: 2026년 11월
안내 데스크 대응 흐름
anicall.io 세터는 안내 데스크에 담당자를 솔직하게 묻고, 정직한 용건을 밝히며, 안내 데스크에서 두 번 거절되면 그 회사에 더 이상 전화하지 않아요.
담당자 묻기
에이전트는 회사 이름으로 자신을 소개하고 담당자를 물어요. 안내 데스크에서는 영업하지 않아요.
정직한 용건
진짜 통화 이유를 밝혀요. 꾸며낸 약속이나 아는 척은 없어요.
추천, 직통 번호 또는 콜백 시간
담당자가 없으면 추천, 직통 번호 또는 다시 걸 시간을 확보해요.
두 번 거절되면 끝
안내 데스크가 두 번 거절하면(설정 가능) anicall은 그 회사에 더 이상 전화하지 않아요.
Decision-maker reached: qualify and book
Only once the right person is on the line does the agent briefly present your offer, check your criteria and book the first meeting.
모든 인사에서 AI임을 고지
2026년 8월 2일부터 EU AI Act 제50조가 적용돼요: 에이전트는 인사할 때 AI 어시스턴트라고 밝히고, 물으면 인정하며, 원하면 사람에게 연결해요.
리드 신호등
연락 근거가 있을 때만 전화해요: 동의, 문의, 콜백 요청, 기존 고객. 정당한 이익은 기록된 사유가 있을 때만, 그리고 네가 캠페인에서 켰을 때만 가능해요.
사람의 승인
API나 CRM에서 들어온 통화 리스트는 사람이 대시보드나 API로 승인해야 시작돼요.
참고: 전화 마케팅은 법으로 규제돼요(예: 독일 UWG 제7조). 리드 신호등이 도와주지만, 네 시장에서의 준수 책임은 너에게 있어요.
Lead traffic light: who may be called
Every contact needs a contact basis – without a documented reason, anicall does not start a call.
Green: consent
The contact has explicitly agreed to be called.
Green: inquiry
The contact reached out first, e.g. through your form.
Green: callback request
The contact asked to be called back.
Green: existing customer
There is an existing customer relationship.
Yellow: legitimate interest
Only with a documented reason and only if you explicitly enable it for the campaign.
Red: no basis
No call. If someone objects, the contact is blocked account-wide (lead.dnc event).
AI disclosure per Art. 50 AI Act
Since 2 August 2026, people must be told when they are talking to an AI – anicall agents say so in every greeting.
In the greeting
The agent introduces itself with your company name and calls itself a digital assistant.
When asked
If the other person asks, the agent honestly confirms it is an AI – it never denies it.
A human on request
On request, the agent transfers or offers a callback by your team.
Approval gate for call lists
Call lists coming from the API, a CRM or MCP only start after a human approves them.
Create a job
A system creates a dial job with leads and their contact basis.
Notify
anicall sends the dial_job.approval_required event.
Approve
A human reviews the list and approves it in the dashboard or via API.
Pause any time
Running jobs can be paused.
Campaign features
Campaigns only run within your calling windows, with limited retries and an account-wide do-not-call list.
Calling windows
Weekdays and hours per campaign, default Mon–Fri 9 am–5 pm.
Limited attempts
Up to 6 attempts per lead, default is 3.
Reach status
Decision-maker reached, referral obtained, callback time set or blocked by front desk – evaluated per call.
Answering machine detection
The agent detects voicemail and schedules the next attempt.
Do-not-call list
Objections apply account-wide across all campaigns.
Handoff to the closer
Qualified leads can be handed to a closer agent automatically.
자주 묻는 질문
Does the AI setter bypass gatekeepers?
No. The setter openly asks the front desk for the responsible person and states the real reason. It secures a referral, direct line or callback time; after two rejections by the front desk (configurable), anicall stops calling the company.
Does the setter have to disclose that it is an AI?
Yes. Art. 50 AI Act applies since 2 August 2026. The agent calls itself a digital assistant in the greeting, confirms it when asked and transfers to a human on request.
Am I allowed to cold call?
That depends on your market. In Germany, § 7 UWG requires prior express consent for consumers and at least presumed consent for businesses. The lead traffic light helps you, but you remain responsible for lawfulness.
How do leads get into a campaign?
Via CSV import in the dashboard, from anilead.io or aniCRM, or through API v2 as a dial job. Every lead needs a contact basis; jobs from the API and CRMs additionally require human approval.
첫 번째 정직한 캠페인을 시작해
리드를 가져오고, 연락 근거를 정하고, 캠페인을 승인해 – 나머지는 세터가 해요.